NEWSLETTERS

A newsletter can be a useful marketing tool for your business or organization.
An effective newsletter will:

• Increase your visibility and build name recognition
• Make people aware of what you offer
• Demonstrate your expertise
• Generate inquiries from prospective clients

Client newsletters are distributed free to clients, prospective clients, the media, and others in your target audience. Quantities will vary, but are generally large.

Employee newsletters are distributed internally to employees, owners, colleagues, and other stakeholders of your company. Quantities will vary, but are generally small.

Membership newsletters are sent to members of your organization and are often considered a benefit of membership. Quantities will vary.

Community newsletters can be sent to all addresses within a postal zip code or routed by neighborhood or sent via address label from your business or organization's mailing list.

Contact us to set up a no-obligation initial consultation to discuss:

• Identifying your target audience
• Newsletter format and distribution
• Annual publication schedule, i.e. monthly, quarterly, semi-annually
• Cost and budget

Depending upon your needs, development of your newsletter may include:

• Determining the editorial concept; including a title, banner, and masthead
• Template design and page layout incorporating your logo
• Planning and brainstorming story ideas
• Researching, writing and editing articles or submissions
• Creating illustrations
• Providing digital photography
• Proofreading copy
• Managing pre-press work and coordinating printing
• Bulk mail preparation, permit use and USPS paperwork submittal
• Coordination of hard-copy and online versions of your newsletter

Questions? Need more information? Contact us at service@outlookwriting.com!